It’s impossible to conduct business without an email address these days. A business email does cost money, and it may be tempting to try and save a few dollars and use a free email option. If you are running a business, it is important to have a business email, and here is 4 reasons why.

Professional image

In business, maintaining a professional image is important for keeping customer trust. Having a business email improves your credibility in your online appearance. When you are communicating with customers, or other businesses, using an email address like [email protected] appears much more professional than [email protected]. By routing your email through your businesses domain, it shows that you are well-established and genuine.

Clear link to your website

A professional email address that uses the same domain as your website makes it easier for customers to find your website for more information. This contributes heavily to reassuring them that you are a legitimate and established business. It engenders trust, and it’s a great marketing asset – every email you send, you’re giving them a quick and easy link to your website.

Reduce the risk of being marked as spam

You probably don’t know this, but if you send an email from an address like ‘[email protected]’ which proceeds to discuss business, the other parties email server is likely to mark it as spam and it will never be seen. A professional email address ensures your email is never marked as spam.

Organise emails by purpose

Organising email by assigning particular email addresses to different purposes is a great way to stay organized – most companies will have something like [email protected], [email protected], etc. This further adds credibility to your business and shows that you are organized and established.

While on the surface you might appear to be saving money by using a free email address for your business, you can guarantee it’s costing you dearly in other ways like consumer confidence, your business’s credibility, and even in productivity. Professional email solutions are a service we offer, and offer at a great price – for more information, contact us today.